Observation and Analysis of the Business Essay

1 IntroductionThe following Report is ground on the Research, Observation and Analysis of the trade garners that are contained at the end of this brood. The out(p) seed of this report will help me with my communication and design skills I will then be a such(prenominal) better position to prepare my own c aloneing earn in the future. This Report was make by Terry Dickenson and Adrianne Oates to be completed by 11th November 2002. This Date has been met.I lease studied the c totallying letters and discussed with a couple of colleagues the layout, design and content of the letters and this has influenced the points made in the report.I obtained the argument letters from Wickes, Sports tog Unlimited and .2 Examination of lineage lettersLetter number 1 WickesLayoutThe Layout is very important in a Business letter. Whether it directs professional and Business like is very important. It has to vista like a Business letter.The Wickes Business letter has a nice letterhead. It has the logotypetype and it does not come down come along than 4 cm. It doesnt have an Address, however it does have the Head smirch and the Registered Office address in the footer along with a contact number and the high society registration number.The Business letter header has been printed in black and color. The logo is black and white logo.Printing/PaperThe paper is just cheap printing paper the letter has been printed out in Black and White. It is been made to saying professional by having a letterhead but has been printed in black and white. This doer the letter is in pricy to produce. The paper is standard printer paper it has no embossing or watermark on it. type mickleters case/ opus styleThe font is a sans serif font, probably Arial. It is Black text on white paper. It is more or less small text, about 12 or 14 point. The beau monde has used Bold text to shop the important text stand out. heart/ the trueThe content of the Letter is accurate it contains no e rrors and has been set out in an appropriate manner. The letter is very general. It has been created using mail amalgamate, the letter has been sent to all the nodes in the companys contacts database. The company has endow the main points next to bullet points, this means the client will remember the main points, this is what the company wants so it is well designed.Letter number 2 Sports Shoes UnlimitedLayoutThe Sports Shoes Business letter has a nice letterhead. It has colour. It has, like the Wickes Letter got a logo and the letterhead does not come down further than 4 cm. The Address and contact numbers has been put in the footer instead of the header. The company registration number has not been put on the letter at all.The Business letter header has been printed in colour. It makes the letter shade a better quality letter. The logo is in colour.Printing/PaperThe paper is quite dear(predicate). The letter has been printed out in colour, because of the letterhead. It has bee n made to look professional by having a letterhead. The company have spent time and money making the letter look good. It has been printed on glossy paper, which is expensive. The letter has then been printed in colour as well. This means the letter is more expensive to produce than the Wickes letter. The paper is glossy, but it has no embossing or watermark on it. lawsuit/Writing styleThe font is a sans serif font, like the Wickes Letter. It is Black text on white paper. It is fairly small text, about the same size as the text on the Wickes letter, 12 point. The company has used no Bold text, but has used capitals to make the important text stand out.Content/AccuracyThe content of the Letter is accurate it contains no errors or miss spelt words. The letter has been set out in an appropriate manner. The letter has probably been created using mail merge, the letter has been sent to all the customers in the companys contacts database, just like the Wickes letter. This is common for co mpanies who want to contact all their customers it is a cheap and effective air to create the letter. The company has used paragraphs to break up the long text. This means the customer will remember more of the letter than if it was solid blocks of writing. It is also more likely the customer reads the whole document rather than giving up after the first couple of lines if the writing is distressed into manageable chunks.Letter number 3New College LetterLayoutThe New College letter has a letterhead. It is in black and white. It has, like the Wickes and the Sports Shoes Letter got a logo and the letterhead does not come down further than 4 cm. It does not contain an Address in the letter, however it does have a contact number.The Business letter header has been printed in black and white. It makes the letter look less appealing than a letterhead in colour, but it is cost effective. The logo is in colour.Printing/PaperThe paper is not expensive at all, it is standard printing paper like the Wickes letter. The letter has been printed out in black and white. It has been made to look professional by having a letterhead. It has been printed on normal non-expensive printing paper. This means the letter is not expensive to produce at all. The paper has no embossing or watermark on it, the letter has just been printed uncoiled out onto normal paper as you would a report or a word document.Font/Writing styleThe font is a sans serif font, like the Wickes and the Sports Shoes Letter. It is Black text on white paper. It is medium sized text, about one point bigger than the other two letters. The company has emphasised the title of the letter by putting it in bold type and underlining it, it has also been put in capitals. No emphasising has been used to make any of the body text stand out.Content/AccuracyThe content of the Letter is accurate it contains no errors or miss spelt words. The letter has been set out in an appropriate manner, using paragraphs. The letter has n ot been created using mail merge, however it doesnt charter to have been because it has been addressed to a group of people rather than an individual. It is a cheap and effective way to create the letter this can only be done if there is no confidential cultivation in the letter. The company has used paragraphs to break up the long text. The company has used fairly giant text to make it easy on the eyes.3 ConclusionsHaving analysed the three Business letters I have came up with the following conclusions that will help be when making my own Business Letter1. evermore have a colour letterhead.2. Do not make the letterhead come down the page more than 4 cm.3. Use bold text and capital letters to emphasise phases and words.4. Always include some contact information.5. Always sign and print your name at the end of the letter.6. Use paragraphs to break up the long text.7. Use the most cost effective method of printing your letter.8. Use mail merge if necessary to save time.Doing this analysis has equipped me well to carry on and do my own Business letter.